How The RealReal got 14x more from every dollar
We split one campaign into two identical phases with the same talent pool and changed a single variable: how we chose the creators. Predictive casting beat gut-feel selection.
Our Work
From predictive casting to full-service programs — outcomes you can measure.
We split one campaign into two identical phases with the same talent pool and changed a single variable: how we chose the creators. Predictive casting beat gut-feel selection.
We went past demographics to creators who live for the game, the show, the moment — then asked them to share how Marriott makes those moments possible.
Four seasons in, the Varsity Team has grown into far more than a creator program — a community of athletes, employees, and fans.
Drawing on three years of performance data, we set a forecast for each quarter and used predictive modeling to prioritize the highest-impact creators.
We reimagined UGC around micro creators, building an always-on content library that supports launches, retail partners, and promotions.
Neuron Studio handled casting, creative direction, and production for content that felt premium without feeling like an ad.
More brands we've moved
Leave your email and we’ll follow up (stored in our demo database — no third-party ESP).