For brands
The model says $22K.
The market says $56K.
Neuron’s Rate Calculator prices creators on what they actually deliver; enter a creator’s handle and get a rate grounded in real campaign outcomes.
- Built on outcomes, not follower counts: 5,000+ campaigns and $250M+ in actual creator payments.
- Current, not historical: priced on recent performance, not a career-best post.
- Platform-aware: accounts for how TikTok and Reels actually distribute.
Stop negotiating in the dark.
Their largest platform, Instagram or TikTok.
Posts, reels or stories in the package.
An estimate from the rate model. The full report adds predicted performance, a demand read on the creator, and a benchmark against what brands actually paid creators of this size.
How the number is built
Rate, not a flat CPM
The price per thousand followers starts near $32.50 and decays toward a floor of $8. A creator with ten thousand followers is worth more per head than one with ten million, and the curve prices that in.
Scaled by the ask
Every additional deliverable scales the number linearly. Three posts is three times one post, before any negotiation on usage or exclusivity.
Checked against real deals
The full report benchmarks the number against what brands actually paid creators of a similar size, then reads the creator’s brand history, press and content to score how much demand there is for them.
This is one number. We predict the whole campaign.
Pricing is the first thing Neuron predicts. Reach, performance and the creator mix are the rest of it, and we put our fee on the line against them.
Get the full report